Whatever your goals, set them out from the start and keep them in mind whenever you write.
Here are 5 ways to boost your business with a blog:
3. Be consistent
It’s important to be consistent with your content strategy by planning ahead, focusing on your overall goals and posting regularly.
Create a content calendar with specific topics scheduled for set dates and block out time in your calendar for content creation and promotion on social media or in email marketing.
Revisit your blog monthly or quarterly to see if the content is still relevant. Update old blog posts with new information if they’re out of date or delete them if they’re no longer relevant.
If you want your blog to be ranked highly by search engines you should research your subject and use keywords aligned with your brand and the solutions you offer to drive your target audience to your website.
Your blog posts should contain keywords, phrases and challenges that your customers are typing into Google with a focus on long-tail keywords which are less competitive.
If you want to improve Search Engine Optimisation (SEO), you should focus on answering Frequently Asked Questions to give your audience quick answers to their questions. Or if you want to engage the reader, you should write topical or brand awareness-related blogs with SEO-friendly sub-headings.
5. Lead the way
Create a customer journey to generate leads from your content by using a Call to Action with a clear next step at the end of each blog post.
You can direct the reader to your products or services; prompt them to sign up to your newsletter for free tips; or ask them to book an appointment or discovery call, for example.
A clear Call to Action from a well-written blog will help to convert leads into sales.
Over to you
Now you understand the benefits of blogging for your business, you’re ready to get started writing your own blog posts.
Need more help?
If you lack the time or know-how to write engaging and persuasive blog posts, I offer affordable blog writing packages for small business owners and specialise in working with female founders.
To book a free 15-minute discovery call to discuss your requirements, fill in the contact form at www.prioritycopy.co.uk or email firstname.lastname@example.org. You can also find me on Instagram or Facebook @prioritycopy.