5 ways to make your social media run like clockwork

Life as a business owner is hard. Our days are long, we wear all the hats and we’re always being told all the things we *should* be doing to grow our businesses.One thing that’s for sure, is that be present and consistent on social media is essential (sorry!).

The good news is that there are five ways to help you make things a little easier on yourself:

Where do you need to be?If you struggle to find the time to post, take a step back and pause:

  • Which platform best connects you and your tribe?
  • Which suits your brand the most?
  • Who is your target client?
  • Where are they hanging out?

73% of Facebook users are aged 30-49, whereas 53% of Instagram users are 18-30.
Decide who you’re speaking to and where they are, and that’s the party you need to be hanging out at.
​Plan, plan, plan!Batching your content is the most productive way for you to create content. Fact.
Whether you choose to schedule it (pro: you can then forget about it / con: all the algorithms penalise scheduled content) is up to you.  One option is to save it all in a Google doc ready for when you want to post.
I’ve got a blog with ideas for when your creativity deserts you here jam-packed with ideas so make sure you bookmark that.
To blog or not to blog?The short answer is....blog!  There are so many reasons that if you don't have a blog on your business website you should add one now, but here’s a couple:

  • 77% of web users read blogs... even if they skim your main points, they are gaining an insight into you and your brand (make sure you add lots of headings and embolden the key points to make it even easier for them to read).
  • By linking blogs to your social media channels, you will drive traffic to your website which means it improves your SEO and also hopefully those visitors will have a bit of a snoop around while they are there!
  • You can inform clients about new and exciting events
  • The biggest reason:  you can then repurpose snippets to create multiple social posts

If the idea of blogging is not your bag, luckily there are lots of people out there who love writing content (including me) so consider outsourcing this if it is not your area of expertise.

Post regularly!Only 10% of Facebook users see a post. Depressing thought, isn’t it?

That means that if you have 100 followers, you are only reaching 10 of them every time you post.

Write this out and put it on a post-it next to your laptop to remind you of this every time you think about putting off posting anything 😉

Analyse your performance: Every couple of weeks take a look at your Insights - which posts got the most likes?  Which led to enquiries/bookings?

Once you understand your audience, you can use this superpower to develop more of the content they love.
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